Rudsak Previews Spring Summer 2014 Line at Fashion Week

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Rudsak Fashion Preview for Spring Summer 2014, photo George Pimentel
Rudsak Fashion Preview for Spring Summer 2014, photo George Pimentel

By Sheri DeCarlo

Designer Evik Asatoorian dazzled the audience with the Canadian brand, Rudsak, at the unveiling of the Spring/Summer 2014 collection on Thursday, October 24, 2013 during Toronto Fashion Week.

Rudsak Spring Summer 2014 preview at World MasterCard Fashion Week, photo George Pimentel
Rudsak Spring Summer 2014 preview at World MasterCard Fashion Week, photo George Pimentel

Showcasing out–of-this-world outerwear, playing with colour and texture, integrating python and crocodile skins, as well as metallics on skirts, jackets and vests, he wowed attendees.

Rudsak Fashion Show at Fashion Saturday Oct. 24 2013, photo George Pimentel
Rudsak Fashion Show at Fashion Saturday Oct. 24 2013, photo George Pimentel

The Spring/Summer 2014 Rudsak Collection updates classics with an edgy rock influence to produce a line that wavers between refined and risqué.

Men's fashions at Rudsak Spring Summer 2014, photo George Pimentel
Men’s fashions at Rudsak Spring Summer 2014, photo George Pimentel

“I’ve been in this business for 20 years and I still feel the same passion and excitement as I did when I launched the brand,” says Asatoorian on his brand’s platinum anniversary. “For spring, I drew inspiration from our classics but refined the tailoring to appeal to our modern customer.”

Rudsak Spring Summer '14 Preview, photo George Pimentel
Rudsak Spring Summer ’14 Preview, photo George Pimentel

We’ll be seeing more of the Rudsak brand in the city. The Montreal-based retailer will open five retail stores in Toronto in 2014.

Cute shorts from Rudsak's Spring Summer 2014 collection, photo George Pimentel
Cute shorts from Rudsak’s Spring Summer 2014 collection, photo George Pimentel
Rudsak Fashion Preview for Spring Summer 2014, photo George Pimentel
Rudsak Fashion Preview for Spring Summer 2014, photo George Pimentel