By Lori Bosworth
The third annual Lolë White Tour™ brings the art of yoga to five major museums around the world including the Royal Ontario Museum in Toronto. Canadian lifestyle and activewear brand, Lolë, launches the 2014 Lolë White Tour, which will stop at five cities including Toronto, New York, Montreal, Barcelona and Edmonton. Each session will be guided by renowned teachers, accompanied by the sounds of a local symphony orchestra.
Lolë’s 2013 tour brought together more than 10,000 yoga lovers from around the world, including at the successful gathering at Paris’s Grand Palais. The 2014 tour invites yogis, from beginners to experts, to experience something phenomenal.
“The five prestigious museum locations – each one selected for its unparalleled space and atmosphere – will be transformed to provide the serenity of a yoga studio while accommodating between 500 and 1000 guests, for a yoga experience unlike anything else,” says Nathalie Binda, VP Marketing, Lolë.
Participants will practice their favorite yoga poses under the guidance of instructors while dressed all in white to symbolize peace. “This powerful collective presentation expresses the tour’s mission to promote peace and unity,” added Nathalie Binda.
Tickets are available online at lolewomen for $25. Reserve in advance to ensure a spot. Fee includes a Lolë yoga mat.
To support the community, Lolë will donate 100% of the proceeds from the new WHITE BY LOLË™ collection to support wellness programs that promote an active lifestyle in the communities visited by the tour.
2014 Lolë White Tour Schedule
- Barcelona, Spain: Museu Nacional d’Art de Catalunya – April 12, 2014
- Montreal, Canada: Montreal Museum of Fine Arts – May 8, 2014
- New York, USA: The Museum of Modern Art – May 22, 2014
- Toronto, Canada: Royal Ontario Museum – June 12, 2014
- Edmonton, Canada – July 2014