I was invited to attend the launch of Juicy Couture’s new perfume, I Am Juicy Couture, on July 16, 2015 in Toronto.
I Am Juicy Couture, the name of the new scent, represents a bold, fearless individual spirit and style that makes a statement to the world, just like their new face supermodel Behati Prinsloo. A romantic, fruity yet sexy fragrance, which combines gardenia and cashmere woods along with notes of raspberry, passion fruit, sweet pea and amber.
This new fragrance is not only delightful to the senses it carries an attitude of determination, individuality and strength in who you are, whoever that may be! I AM………….
The media launch party was held at the Juicy Couture pop up shop at 501 Queen Street West. The party was impressive and fun just like the new perfume. With a fun photo booth where you were asked to hold up a sign that best represented your personality.
I AM NOT TYPICAL, I AM NOT APOLOGETIC, I AM NOT SHY, I AM NOT AVERAGE were just a few.
Guests received a complimentary bottle of the new fragrance, I Am Juicy Couture, with their initials engraved on the bottle. Purse size samplers were also given out as you entered the party and what is a party without a live DJ, cocktails, bubbly and a never ending offering of party hors d’oeuvres.
I love the fruity floral scent of I Am Juicy Couture, which is not too overpowering, and I would definitely wear this perfume during the day or evening.