Every successful business person knows that building relationships with your customers is key to creating a business that will last for the long term. One of the most effective ways to do this is via monthly email newsletters. Do you send an email newsletter to your customers?
I have a newsletter that is linked to my blog; however, I have to admit that I don’t send out my email newsletter as often as I should. I always send out my newsletter when I am hosting giveaways on my blog to make sure my subscribers are aware and have a chance to enter. But I’m not consistent. I suppose part of me fears that if I contact my newsletter subscribers too frequently, they will unsubscribe from my newsletter. Nevertheless, the experts say that email newsletters should be sent out on a regular basis to provide consistency and to update your customers on the latest news, whether that be a sale or new products or services being offered from your business. If you currently send out email newsletters or are thinking of doing so, please read the following infographic from Campaign Monitor on 10 Email Marketing Do’s & Don’ts.
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor
Amazing tips. I’m so glad there are good tools to automate much of this. Can you imagine the amount of work if we had to do it all manually!?
I agree, Scott. I would never be able to send out a newsletter manually! Cheers, Lori
I have my newsletter set up to post my blog feed. I realize I could do more with it but I just don’t have time for a weekly newsletter. I love the idea of doing a monthly newsletter though. Thanks for the prompting to start right away.
Yes, weekly newsletters are pretty time consuming. That’s why I aim for a monthly newsletter! Cheers, Lori
I hire somebody to do this for me. I think she is doing a good job already but there are still some areas for improvement. I am going to share this post with her.
That’s a great idea to hire someone to handle your newsletter! Cheers, Lori
These are great tips! I really need to work more on my newsletter
Yes, I need to send out my newsletter more frequently! Cheers, Lori
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